This brief focused on creating a goldfish food brand and packaging targeted towards children. Through my research, I learned that goldfish have been popular household pets for over 1,000 years, which inspired me to develop a character that could evolve through the ages. The goal was to create a fun and engaging brand that would make feeding time more enjoyable for kids. One feature of the packaging is an interactive element: the opening resembles the mouth of the goldfish icon, adding a playful twist to the overall presentation.