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The Brief

Branding/Packaging

Dream Capture was a collage exam project where I designed a brand focused on the theme of dreaming. I challenged myself to find ways for individuals with learning disabilities, such as dyslexia, to benefit from the practice of dream journaling.

 

For visual inspiration, I chose lavender due to its distinctive shape, color, and its associations with improved sleep. This inspiration is reflected in my designs, particularly in the four dream journals I created, which showcase the seasonal color changes of lavender. These journals are intended to serve as sketchbooks, allowing people to draw moments and snippets from their dreams.

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